Although this is a toy ad, it is an amazing and creative commercial that speaks to that inner engineer in all of us. It also speaks to the disadvantage that most girls have when it comes to advertisements.  Rarely does media encourage our female youth to examine their curiosity and get their hands dirty.  We need to share this innovative and inventive world of engineering and science with our girls!  Plus I love the remix of the classic Beastie Boys song.

Goldieblox Commercial